If you are a sports fan, you have probably seen sports score results in the top of Google search results when you search for a team while a game is happening. Google has now added a new feature of a link to “Watch Live.”
Here is what it looks like:
When you click to “Watch Live” it takes you through to the NBA’s website, where you can purchase a game pass. It didn’t appear to be a sponsored link, since it did not state sponsored and the link did not appear to be tracked.
Here is where it takes you:
I could only seem to show it for basketball. NHL games were shown but with a “Live Update” link to live details and stats for the game from NHL.com
These are live in the search results, but only displays while the game is on.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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