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You are here: Home / Google / No, It’s Not Google Penguin But a Core Search Algo Update

No, It’s Not Google Penguin But a Core Search Algo Update

January 12, 2016 at 2:10 am PST By Jennifer Slegg

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not google penguinNo, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was.  Instead, the changes we are seeing are a result of a regular core algorithm update.

Zineb Ait Bahajji was the first Googler to confirm (in French) that it wasn’t Penguin.

@RaphSEO @seof1 @korleon38 @abondance_com en effet. Il ne s'agit pas de Penguin

— Zineb Ait (@Missiz_Z) January 12, 2016

Translated into English, she is saying “indeed. It is not Penguin.”

I also asked Gary Illyes from Google to confirm in English that my French translation skills were accurate.

@jenstar yes, the changes you saw are part of a core algo update. @Missiz_Z is right almost always, you shan't need my confirmation

— Gary Illyes (@methode) January 12, 2016

@methode I wasn't questioning @Missiz_Z being right or not, merely my rusty French skills translating it 🙂

— Jennifer Slegg (@jenstar) January 12, 2016

While it is not a surprise to some, others were quite adamant that this search result fluctuation was actually a result of Penguin, since we are expecting the new Penguin realtime update to happen sometime in the near future.  But those who were tracking Penguin hit sites that should recover in the update weren’t seeing any indications it was Penguin from the beginning.

Google makes hundreds of changes to the core ranking algo and some have a stronger impact in the results than others do.  But many SEOs automatically think that any large fluctuations are the result of Panda or Penguin (and arguably get too caught up that Panda and Penguin are the only thing to focus on), especially when we are due for an update.

So these recent changes are definitely not Penguin, but we don’t yet have a better idea of when we will see Penguin, other than soon.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO

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Comments

  1. Nikolay Stoyanov says

    February 4, 2016 at 5:24 am

    To be completely honest, Google can do whatever it wants with his product. It is their choice whether they notify us or not. Nevertheless, I believe that they should keep things as transparent as possible. In the end, SEO has become so important that there is entire community of people who are expecting answers.

Trackbacks

  1. Google Panda is Now Part of the Core Ranking Algo says:
    January 12, 2016 at 4:18 am

    […] No, It’s Not Google Penguin But a Core Search Algo Update – January 12, 2016 […]

  2. Not Panda: Recent Search Changes Are Core Algo But Not Panda says:
    January 13, 2016 at 3:17 am

    […] No, It’s Not Google Penguin But a Core Search Algo Update – January 12, 2016 […]

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