Does Google’s algo devalue sites that are ugly or with poor usability? Are there any direct or indirect links between this and a site’s rankings on Google? We do know that usability and site perception plays a large role in the Google Quality Rater Guidelines. Raters are specifically asked to look at how easy to […]
Search Results for: rater guidelines
Google’s Fred Update is Not an Updated Panda Algo
Google’s Fred update, the update encompassing many updates that SEOs have seen in fluctuations in the search results is still a hot topic. Fred, which we know is a quality related update, was discussed by Gary Illyes from Google at last week’s SMX Advanced. Illyes confirmed one thing that some SEOs had pondered about the […]
Google Updates Feedback Form for Featured Snippets & Autocomplete
Google has updated the feedback forms that users use to submit feedback for both featured snippets and autocomplete. When you view a featured snippet you feel is wrong or inappropriate, there is the usual feedback link, but the updated form has many more options to allow searchers to give more detailed feedback. Here is what […]
Google’s Fred Algo is a New Type of Quality Algo
The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t decide what Fred is and what specific tactic it is targeting. Is it links? Is it ads? Is it ad heaviness? Is it private blog networks, aka PBNs? Many people are identifying symptoms of Fred, but I feel Fred is […]
Google Doesn’t Crawl to See What is On 404 Pages; No SEO Benefit
When you have a 404, regardless of whether it is a default 404 or a custom 404, Google doesn’t crawl the content of the 404 once it sees the response is a server 404. Why is this important? Many have been creating custom 404s for SEO specific reasons. So if we see a 404, then […]
Don’t Make All Content Q&A For Google’s Featured Snippets
At SEJ Summit Santa Monica earlier this year, Maile Ohye from Google was asked about featured snippets. She mentioned that a good example of content seen in featured snippets at the top of the search results was Q&A type of content where the site is providing information and answers about the topic. This isn’t new […]
Why Blog Comments Are Great for Google SEO… and Users
There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable […]
Guides
Here you can find a listing of the guides available for search marketing. These guides cover Google Panda, Mobile Friendly Algo, and the Google Quality Rater’s Guidelines. Google’s Panda Algo for Quality Content Learn everything there is to know about Google Panda, complete with brand new quotes direct from Google. View the Google Panda Search […]
Google Launches Real-Time Penguin 4.0: All The Changes & Details
Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been negatively impacted by Penguin. Gary Illyes, part of the Google Search Ranking Team, as well as a Webmaster Trends Analyst at Google, announced the […]
How Retailers Get Featured Snippets for Non-Brand Commercial Keyword Searches
Earlier this year, when I first started noticing commercial sites – such as Amazon and other retailers – showing up with the featured snippet result for commercial intent queries using non-branded keywords, it seemed quite rare. But as the percentage of featured snippets being displayed in the search results increases, so has the number of […]