If you like the idea of Google AdWords account countdown scripts, yet aren’t confident enough to utilize AdWords scripts within your account, there’s good news for you. Google has released a new tool that allows publishers to add the countdown script into their ad copy.

Countdown scripts are great to show urgency. Whether it is a certain number of days before an event or to show how long someone has to order an item to receive it before Christmas, something many ads are using in the past week or so.

You can add the widgets into your ad copy right on the ad copy creation page within the Google AdWords interface.

If you are selling items that are shipped before Christmas, this is a great opportunity to try out the script and see if the countdown increases conversions for you.

If you’re interested in using the actual script version of this, the script countdown version can be found here.