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You are here: Home / Archives for Jennifer Slegg

About Jennifer Slegg

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.

She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

October 16, 2020 at 9:23 am PST By Jennifer Slegg Leave a Comment

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the last one was released in December 2019. This update doesn’t have some of the sweeping updates and changes that we’ve seen in some of the previous updates. There are many interesting things Google has added, stressed, or changed, so […]

Google Updates Experiment Statistics for Quality Raters

October 6, 2020 at 5:24 am PST By Jennifer Slegg Leave a Comment

Google Updates Experiment Statistics for Quality Raters

It is always interesting to know just how much of an impact Google’s quality raters have on the search results, especially when it comes to both the number of experiments Google conducts with their raters as well as the number of actual updates Google has made based on rater feedback. Google has updated their statistics […]

Analyzing “How Google Search Works” Changes from Google

July 8, 2020 at 1:00 pm PST By Jennifer Slegg Leave a Comment

Analyzing “How Google Search Works” Changes from Google

Google has made some new substantial changes to their “How Google Search Works” search documents for website owners. And as always when Google makes changes to important documents with impact on SEO, such as How Search Works and the Quality Rater Guidelines, there are some key insights SEOs can gleam from the new changes Google […]

Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations

December 6, 2019 at 7:32 am PST By Jennifer Slegg

Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations

Google has released a brand new version of the Quality Rater Guidelines, the third one this year.  The changes aren’t as extensive as the previous two releases were this year, but the new updates can be an interesting signal as to where Google is planning to take the algo, and this update is no different. […]

Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites

September 13, 2019 at 4:33 am PST By Jennifer Slegg

Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites

We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in several areas, namely news content, YMYL and EAT.  This is the first update to the guidelines since the Spring, and Google is definitely focusing on some specific areas in this update – especially news content […]

Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags

September 10, 2019 at 9:48 am PST By Jennifer Slegg

Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags

Ever since Google introduced the nofollow link attribute, as a way to help webmasters disavow links they did not want to pass PageRank to, it has been used for many different things. First, it was used specifically for sites to be able to link to sponsors, but without worrying about receiving any link based manual […]

Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

May 17, 2019 at 5:40 pm PST By Jennifer Slegg

Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

There is a brand new version of the Google Quality Rater Guidelines, and here are all the changes Google has made to the guidelines and why these changes are important.  The new version is dated May 16, 2019, and replaces the one released back in 2018. One major take away is that Google is moving […]

Google Local Service Ads Display Pricing Estimates for Specific Locations

August 31, 2018 at 6:50 am PST By Jennifer Slegg

Google Local Service Ads Display Pricing Estimates for Specific Locations

Google has added a new feature to their local services as, the special local ads that appear for searchers that are looking for a specific business type in their local area, to give estimates for specific jobs in their area. Tom Waddington shared a screenshot on Twitter. This is a great feature for searchers because […]

Google Testing “Relevant History” Section in Mobile Search Results

August 31, 2018 at 6:13 am PST By Jennifer Slegg

Google Testing “Relevant History” Section in Mobile Search Results

Google is testing a new feature in the mobile search results – a drop down section labelled as “Relevant History” that appears at the very top of the mobile search results.  It shows previously visited pages directly related to the search. Henny Roggy shared the screenshots on Twitter showing the feature. Here is how it […]

Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

August 30, 2018 at 5:09 am PST By Jennifer Slegg

Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

A discussion came up on twitter about different content types and how Google determines what type of files they are. The discussion then moved to PDFs in the Google search results and how Google handles them. John Mueller commented that Google automatically converts PDFs and similar document types into HTML format for indexing and ranking […]

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Jennifer Slegg (2049)

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Latest News

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

Recent Posts

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

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