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Google Sending Manual Actions for Event Markup Spam in Search Results

Google is finally taking action against those site owners that are abusing event markup in…

Jennifer Slegg

Google: Why Featured Snippets Rankings are Volatile

If you are an SEO, chances are pretty good you have managed to score a…

Jennifer Slegg

Google Home Services Ads Now Local Services Ads; Expanded Categories

Google is changing the name of Google Home Services Ads to Google Home Local Services…

Jennifer Slegg

Google Adding More Structured Data Search Features to Search Results

At Pubcon yesterday, Gary Illyes confirmed that Google is planning to implement more search features…

Jennifer Slegg

Adding Structured Data Helps Google Understand & Rank Webpages Better

At Pubcon yesterday, Gary Illyes from Google focused quite a bit of time on structured…

Jennifer Slegg

Google: How to Handle Expired Content on a Site

Sometimes there is content that expires... such as job postings or non-repeating events that doesn't…

Jennifer Slegg

Google: When to Remove & When to Improve Low Quality Content

When should you remove content versus improving it when it is low quality content on…

Jennifer Slegg

Initial Google Rankings of Brand New Pages Will Adjust Over Time

We have often seen when adding a new page to Google's index via Fetch and…

Jennifer Slegg

Google: Indirect Benefits of Improving Page Speed

Google talks a lot about page speed being a ranking factor, but you don't hear…

Jennifer Slegg

Google: Using Keywords for Internal Anchor Text in Content

While many SEOs have perfected strategies for internal linking structure for things like the navigation,…

Jennifer Slegg