Google AdWords is reminding advertisers that the deadline for upgrading URLs is July 1st.

Starting on July 1st, all advertisers will need to start using Upgraded URLs in place of destination URLs. If you’ve already updated your URLs to Upgraded URLs, then you’re all set and no further action is required. If you haven’t upgraded yet, read on to find out what will happen to your ads¹ and URLs starting July 1, 2015, and your options for the upgrade.

Google first announced the new upgraded URLs back in February, so advertisers have had several months to switch URLs over as needed.

There is an auto-upgrade process for those who do not currently use URL tracking and the  automated upgrade will not result in ads needing to be reviewed again.  There are some URLs that will not be automatically upgraded and will need to be done manually.

Q: Which URL types will not automatically be upgraded and eventually stop serving?

A: URLs that fall under this category include those that contain the following: cross-domain redirects, the “{copy}” ValueTrack parameter, tracking parameters using “{}” that are not an AdWords ValueTrack parameter, or a domain different from the one used in your ad’s display URL. Please manually upgrade these URLs prior to July 1st.

Also, if you choose to manually upgrade using the advanced upgrade option, your ad stats will be reset.  Only those upgraded using the automated or basic upgrade methods, or the automatic upgrade by AdWords after July 1st, will retain all their ad stats.