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    Categories: GoogleSEO

All SSL Certificates Equal For Google Ranking Purposes

There’s been plenty of debates about where to buy an SSL certificate ever since Google initially announced their HTTPS ranking signal. Would bargain basement priced secure certificates be viewed as equal to the more expensive options in the eyes of Google?

According to Gary Illyes from Google, he said that Google does, in fact, consider all SSL certificates as equal when it comes to ranking purposes.

Ever since the ranking signal was announced, there has been a prolific amount of companies selling SSL certificates, ranging in price from $5 up to several hundred dollars.

Some webmasters on a limited budget were understandably concerned that these super cheap SSL certificates might not be all they were cracked up to be. Those with funds were looking at more “reputable” sellers for their secure certificates, under the belief that the most expensive options were likely safer.

But as both Chrome and Firefox are planning to highlight sites that are unsecure, more webmasters are looking into SSL certificates so they don’t suffer the negative impact of those upcoming changes.

Most webmasters agree that purchasing a certificate from a company recognized as a Certificate Authority (CA).   But when you do decide to purchase an SSL certificate, do exercise caution and if you are unsure, ask other webmasters you trust which companies they bought their certificates.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.