If you are a local business, you will want to check your local knowledge panel – Google is now displaying social media icons and links in their local knowledge panel.  These are similar to the ones Google shows in the knowledge panel for big brands.

Joy Hawkins, via Ryan Scollon, posted a screenshot this morning showing showing the social media links.

They do show quite low on the page depending on how many features a local business has in their local knowledge panel.

Google shows the same range of social icons they seem to show in their regular brand knowledge graph including Facebook, Twitter, Instagram, Linked in, and Google+.

Google seems to be pulling the social media profile info either via citations or the links or open graph markup on the homepage of the business.