Google has announced they have added new conversion estimates into their Keyword Planner tool, timed to coincide with the busy holiday shopping season.

When you enter in both conversion rates and values into the keyword planner, Google can show you how they feel changing your bids will impact your conversions. They provide the data for both desktop and mobile campaigns, and include impact metrics of estimated conversion, EOAS, Average CPA and the total conversion value.

They do remind advertisers that it is an estimate, and a variety of factors can influence the end results, and it can also change as more advertisers come on board with their own advertising as it gets closer to the holidays.

This will be a useful tool for people who are trying to find the sweet spot between spend and ROI, especially during a time when many more advertisers are jumping in and bids tend to be a lot more competitive than they might be throughout the rest of the year for many verticals.