A few days ago, Google AdWords shut off detailed Keyword Planner data from all AdWords accounts except for those advertisers above a specific threshold.  And many have been questioning what that threshold is… in other words, how much do they have to spend to keep the detailed data level.

Unfortunately for SEOs and low budget advertisers, a Google spokesperson confirmed that they are not sharing information on what that spend threshold is.

This also is in line with what an AdWords rep, CassieH, posted on the forums this week, where she also refused to state what the budget requirements are to see the detailed data.

I don’t have any specific spend requirements or data limit amounts that I can share, and there are no changes planned at this time.

However, an advertiser gained a bit more insight from their AdWords rep, and for those wanting the detailed data and do not have a recent history of active campaigns, you could be waiting for months to see it.

I have just spoken to a customer service manger from the Australia support help desk. They have advised me that there must be continuous activity in your google ad-words campaign (clicks and campaigns running) for a minimum of 3-4 months continuous in order to gain focused keyword results. If you are seeing a range 10-100 or 100-1k or 1k -10k its likely your adwords account does not have an active campaign or has not had continuous campaigns or clicks.

There are plenty of reports of advertisers who started small campaigns for the sole purpose of getting detailed Keyword Planner data but are still only seeing the generalized search query numbers.  So needing to have active campaigns running for at least 3-4 months, with an unknown spend requirement, will mean many SEOs will have a hard time getting the detailed data unless they are able to MCC an active AdWords account that is seeing the data.  But even then, there are query limits in place as well.

If your spend isn’t high enough, Google will show this warning, even if you were not able to see any detailed data for a single query.

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Thank you Tim Hodges for the screenshot.