If you have an app, Google is adding additional support for app developers within Google Search Console (formerly Google Webmaster Tools).

The most significant is they have created an alpha version of their Fetch as Google designed specifically for apps.

To use the tool, you do need to have your app added as a property within Google Search Console.  Just add your app as a property in the format of android-app://com.example where you would normally add your website URL, but you also need to authorize it through your Google Play account.

They do note it is currently in alpha.

The new Search Analytics reporting also includes reports specifically for apps, so app developers can match what is being seen and clicked on in the Google search results with what they want to be seen.

Use the Search Analytics report to compare which app content you consider most important with the content that actually shows up in search and gets the most clicks. If they match, you’re on the right track! Your users are finding and liking what you want them to see. If there’s little overlap, you may need to restructure your navigation, or make the most important content easier to find. Also worth checking in this case: have you provided deep links to all the app content you want your users to find?

Google also notes that deep link crawl errors are displayed in the Crawl Error reports within Search Console.

I first noticed that they were likely offering more app support when they changed this screen yesterday to note that they were websites in the list.

And, of course, the change of the name from Google Webmaster Tools to Google Search Console was also a big clue that they would be expanding beyond strictly websites.

You can view all the details about app indexing support within Google Search console in their blog post here.