Google is testing new grey colored icons within Google AdWords mobile ads, replacing the usual blue colored icons searchers normally see.

Here is how it looks:

As you can see, Google has replaced the direction icon with a new map marker in grey and changed the call icon to grey as well.

Here is how this same result normally looks:

Because these results look much more muted with the grey, I wouldn’t be surprised if this test reduces the CTR on the components of the ad which are now showing as grey.

This seems to be another AdWords limited test, as I was unable to replicate it.

Thank you to Sergey Alakov for sending these screenshots to The SEM Post.