Here is how it shows in the search results:
Jewelry was the keyword used on the search immediately preceding the search that showed this result. Only one result had this added notation.
We last spotted it a year ago, and prior to that, it was tested in 2013. But it is interesting that it is something that Google has continued to test briefly over several years, but has not made it permanent.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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