Differences Between XML Sitemaps and RSS/Atom Feeds & Why You Should Use Both
The Google Webmaster Central Blog has posted tips to help webmasters navigate the differences between…
Why Facebook Edging Out YouTube for Video Views Isn’t That Impressive
For the first time, Facebook edges out YouTube for video views according to the August…
Accomplishing a 45% Conversion Rate on a New AdWords Account
Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords…
Bing Ads Testing Expanded Consumer Ratings Annotations
Bing Ads is testing a new expanded review ad format, officially called Consumer Ratings Annotations. …
Bing Ads Testing Twitter Follower Count in Ads
Bing Ads is testing a new ad extension called Twitter Annotations which displays the number…
Are Your PPC Campaign Results Better Than They Look? Or Worse?
At this time of year, the pressure is on to “be ready” for the upcoming…
Google AdWords Introducing Local Number Call Extensions
One of the concerns many advertisers have is that local customers might be dissuaded from…
Why Duane Forrester is a Fabulous Search Personality of the Year
As one of the judges for this year's US Search Awards, I knew who the…
Local Carousel Search Results Increase Clicks on Google AdWords Ads Below Carousel
Many people aren't fans of the local carousels that display in Google search results. They…
Warning for Flash Sites in Mobile Search Results Expands Internationally
Earlier this year, Google made a change within the US where a website's snippet would…