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Google Takes Action Against European & German Link Networks

Google Takes Action Against European & German Link Networks

Google has once again stepped up their attack on international link spam by announcing they have taken action against two link networks, one European and one German. Read more…

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Google Creating New App Indexing Videos, Soliciting Questions

We haven’t seen any Google Webmaster Help Videos since Matt Cutts began his leave of absence earlier this year, but now Google is planning to create new videos specifically about app indexing.  It comes following a Google Developers post about indexing apps to help app developers get their app’s content indexed by Google to assist […]

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Facebook No Longer Allows Scraping of Facebook User IDs for Ad Targeting

For quite some time, advertisers could scrape Facebook user IDs for those who shared, liked or otherwise engaged on anyone’s Facebook page or account.  This means you could scrape the IDs of those Facebook users who engaged or shared with competitor’s Facebook pages and then you could target ad campaigns specifically to those exact people. […]

Yandex Expands Ad Sales Outside Russia to Fight Google

Yandex has long been dominant in the Russian search market – with 61.9% of all search traffic in Russia, but Google has been making inroads into their dominance. Google has been an easy way for international companies to access those in Russia through search ads, but Yandex has been pushing internationally to court some of […]

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Large Malware Attack on Doubleclick & Zedo Ad Servers

Researchers at Malware Bytes confirmed that a malware attack was served via both Doubleclick and Zedo ad servers. Attacks were noticed by visitors to sites such as last.fm, The Times of Israel and The Jerusalem Post. Ads being served through both Doubleclick and Zedo were involved in the malware distribution under the guise of unpatched […]

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Facebook Promoting News Content Higher With News Feed Changes

How often have you been looking at your Facebook news feed, only to see a “breaking news” story that is days old and is now inaccurate, but you never saw it on Facebook while it actually was breaking news?  Facebook is hoping to change this with some changes to their news feed that will promote […]

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Twitpic Acquired by Mystery Buyer, Will Continue Service

Twitpic, which was once the largest photo sharing service for Twitter users, has been acquired and will continue offering their service. We're happy to announce we've been acquired and Twitpic will live on! We will post more details as we can disclose them — TwitPic (@TwitPic) September 18, 2014 Twitpic announced they were closing earlier […]

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Managing Unified Campaigns Through Bing Ads for Better ROI

The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]

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Twitter Adds New Ads Tools for Tailored Audiences

Twitter has added new tools for advertisers to help them target tailored audiences for their sponsored tweet campaigns. Today, we’re releasing new tools to make it even easier to create, manage and activate your tailored audiences on Twitter. The new features include audience list upload capability, better audience management tools, new supported ID types for […]

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Callout Extensions Support Added to Google AdWords API

Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API.  However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other […]

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Instagram to Launch Sponsored Posts in the UK

Instagram is looking to take their sponsored posts to the UK, according to an Instagram sponsored post spotted by Charlotte Williams. 'Sponsored Posts' coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM — Charlotte Williams (@WilliamsCE) September 16, 2014 Instagram has been focusing on revenue generation recently, as seen with the recent analytics tools for advertisers.  […]