Search Engine Marketing News & Tips
Webmasters who recently received a notice from Google warning them their sites were not mobile friendly have suddenly found themselves with reduced visibility in Google’s mobile search results. Read more…
If you run a Facebook page you should be aware that Facebook is planning to remove all likes made by counts that are either deactivated – by the user or by Facebook – as well as likes made by those users who pages are now memorialized after passing away. March 12th is the day that […]
There is no duplicate content penalty. Yes, really. The issue of duplicate content is a real one for webmasters. But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth. Even though duplicate content is not technically a penalty, it is referred to as […]
SEO professionals are in high demand in 2015. Even better news – salaries also continue to grow. Both those findings come courtesy of Conductor, which crunched some data from 4,300 active SEO industry U.S. job postings on Indeed.com and Payscale.com. So whether you’re due for a raise, or perhaps considering a change of scenery, here’s […]
At SMX this week, Gary Illyes dropped a bombshell when he stated that Google is working on a mobile only version of the search index, which would see desktop and mobile have completely separate search indexes. Not only is it in the works, but Google currently has a team working on this, which definitely means […]
At SMX West today, Gary Illyes was put on the hot seat by SEOs and moderator Barry Schwartz on the upcoming mobile changes to Google’s ranking algorithm for searchers on mobile devices. Here is what we learned. Responsive does not have a ranking benefit Because Google has been pushing responsive design as a way to […]
As some marketers are getting concerned as the April 21st deadline to get websites mobile friendly before they are negatively impacted by Google’s new mobile ranking algo, Google Webmaster Tools is kicking off a month long #MobileMadness event to help get webmasters prepped and prepared for the change. Google announced that mobile-friendliness would begin to […]
You may not think of yourself as a publisher, but guess what? You are! Maybe you provide services to consumers or other businesses, or perhaps you manufacture or sell products. I get it, those things are your bread and butter. But in today’s online environment, you can’t sell anything unless you’re also effective at creating […]
Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy […]
If you post many videos directly to Twitter, you’ll be happy to know that now users can embed your videos directly. The new video embedding allows users to link the direct video, which will show as a traditional video screen, but it will also display the Twitter logo and the uploaders name and Twitter handle. […]
Google is splitting apart Google+, launching Google Photos and Streams, a standalone product for the popular photo elements that were included as part of Google+. Some of the Google+ features for photos have been pretty popular for users, but as it is linked to Google+, its growth was much slower in comparison to other standalone […]
YouTube video creators of them quite concerned ever since YouTube made the change that would prevent video creators from brokering outside sponsorships that would include an overlay of the sponsors logo want their video, and less that sponsor purchases an ad package directly from Google. This obviously has many YouTube creators concerned. Many have been […]
When Google announced its mobile friendliness ranking signal that is going to come into effect on April 21, 2015, was a bit unclear if this was in English only change or if it would be affecting more languages. But it’s been confirmed that this new mobile ranking signal will affect non-English search results too. Google […]
Google has added a new feature to their knowledge graph when the users are searching for a specific city. It now includes a link to hotels, including brief details about hotels available in the city, which then goes to a second set of search results showing available hotels in that city. The new line of […]
Google has announced that they are making the mobile friendliness of the website as a ranking factor for those searchers on mobile devices. The change the expected to go into effect on April 21, 2015. This really doesn’t come as much of the surprise as Google has been heavily promoting mobile friendly web design for […]
It is quite common for web designers to include “Designed by XYZ” with a link back to their web design website for any website they design. But while some designers have ceased the practice of including footer links in websites, it seems like sometimes there’s a blind eye turned to any web designers that are […]
It turns out that it Blogger will not be changing their porn policy after all, following an outcry from the Blogger community, a blog hosting service by Google. Earlier this week Google announced that they would be implementing an important policy on blogger that would prohibit new accounts from posting porn but would also affect […]
Google Analytics has stopped updating statistics from Google AdSense properly, showing almost no data when viewing the AdSense part of the AdSense account, nor is it showing when viewing the Behavior overview. The problem began on Tuesday when publishers began noticing that Google AdSense stats showing within Google Analytics with much lower than expected. It […]
Google is planning on rolling out sponsored search results with in the Google Play App Store within the next few weeks. Thus far, Google has not included any paid search results in their Google Play App Store, but many expected it would eventually be added, both because advertisers wanted it and because it would generate […]
There’s a lot of back-and-forth between SEOs on whether exact match domains are still worth using or if Google tends to down rank strictly because they can come across as being pretty spammy with “keyword-keyword-keyword” types of domains. This question was raised in the Google Webmaster Help Hangout video this week and John Mueller went […]
There is a frustrating (yet, quite obvious) reality associated with social media: Being seen and building presence takes a lot of time and effort. Your best bet is to attempt to be more productive with the time that you actually spend on the process. Here are nine ways that will make you a more productive […]
