Search Engine Marketing News & Tips
Google has completely rewritten their Quality Rater’s Guidelines. It has some great new insights into how Google is approaching the search results and what it takes to be a top ranked website. We dive into everything SEOs need to know about the changes. Read more…
In yesterday’s Google Webmaster Central office hours, John Mueller commented that engineers are currently in the process of updated the Google Penguin algorithm. This is good news for those who may have been penalized by Penguin, as it has been over 9 months since we saw the last update to the Penguin algo. John Mueller […]
Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to […]
Continuous scrolling sites – also known as infinite scrolling sites – seem to be the “in” thing for websites undergoing redesigns this year. And some pretty big brands are weighing in about how they are seeing massive benefits from continuous scrolling pages in an article from Sam Kirkland at Poynter.org Many people got their first […]
How often have you been standing in line somewhere, pulled out your phone for a quick Facebook check and see links you want to follow, but don’t have time in that minute long window you have while waiting for the cashier? Facebook is launching Save, a Pocket competitor, which is spun out of their Spool […]
When SEER Interactive noticed that the visibility of Google video snippets in the search results were significantly reduced, I did a story looking at the drop in visibility, but noticed that the visibility jumped up by 4% on that day. So people wondered if it just a temporary flux that would sort itself out, or […]
Over on ClickZ last week, Andrew Edwards asked, “Is SEO dead?” You can read his column and the 42 comments that it generated for yourself. Or, you can scan the infographic below that Aaron Wall of SEO Book published on Oct. 1, 2012, after the “death of SEO” had been previously declared after Google’s Florida […]
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post Life Insurance Company Advertises on “Malaysian Airlines” on AdWords Google Reduces Video Snippets Visibility in Search Results More Large Embedded […]
We have often heard about pay per click advertisements being displayed at inopportune times or on inopportune news stories, but it is mostly the case of PPC managers who don’t react quickly enough when a bad news story hits their market area – such as cruise ships advertising on Costa Concordia news stories or Porsche […]
If you are an SEO who makes extensive use of video rich snippets in the search results, Google has made a change that dramatically affects the number of video thumbnails (snippets) that appear in the Google search results. The changes also hints that there might be an algorithm change that goes beyond video snippets in […]
Google is now showing large embedded YouTube videos at the top of the search results for more videos other than the music videos that have previously been shown. Google began showing large music videos embedded right at the top of the search results when users were searching for specific songs that people were likely to […]
Pinterest has launched a brand new feature – category pages. These pages act as a guide to Pinterest, showing some broadly targeted pins in each category area and allowing users to narrow down to specific types of content displayed. They also want users to take advantage of these new categories by following them so that […]
Facebook is testing out a brand new feature – a “Buy” button which shows within a suggested post in a user’s news stream. The button displays on a sponsored post where a company shares a product, which includes information about the product, the pricing and the “Buy Button”. Facebook has selected a few small and […]