Search Engine Marketing News & Tips
Google has completely rewritten their Quality Rater’s Guidelines. It has some great new insights into how Google is approaching the search results and what it takes to be a top ranked website. We dive into everything SEOs need to know about the changes. Read more…
They say that a carpenter is only as good as his tools, I would argue that in many ways the same can be said for SEOs. While personally I avoid tools that attempt to tell me how to optimize a site, (like somehow a site I’m working on and Wikipedia should be measured by the […]
Jennifer Slegg, Founder & Editor of The SEM Post appeared as a guest co-host with Jim Hedger on Webcology on WebmasterRadio last Thursday where we discussed all the hot topics happening on The SEM Post and Search Engine Roundtable. Great show to listen to while working, and get you caught up on all last week’s […]
Google is testing a brand new search knowledge graph which not only has detailed information but also shows breadcrumbs on the search result page. This was spotted by Dan Barker. When doing a search for someone with a famous parent, it showed Owen King as a child of author Stephen King, and also showed the […]
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post Huge Google Local Algo Update Shakeup – Pack Drops 62% New Dynamic Sitelinks Coming to Google AdWords Google+ Now Allows […]
There is a brand new Google local update and it is definitely getting some major attention from those in the local space in the US. Local pack results have been reduced dramatically, spam is being targeted and Google is trying to reduce the number of duplicate local listings on a single search results page. Here […]
Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI. However, advertisers who have carefully crafted those sitelinks could see them replaced by new dynamic […]
One of the major limitations with Google+ hangouts is that it lacked an effective chat feature that allows the hosting person to easily share links with their audience. Google+ is introducing a new Showcase app that allows hosts to share links, videos, merchandise and profiles in the sidebar of the hangout – information that will […]
Google is testing a brand new search feature for those who are using Hangouts on Air or YouTube Live events. When someone searches for the person’s name or brand, at the top of the search results will be a new knowledge graph box with the name, the event name, a screenshot and a link to […]
Google recently won a case in Brazil over the removal of a video – and all derivatives of it – that went viral in the country. The lawsuit, which hasn’t been reported in the English media but has been covered extensively in Brazil, was over a viral video that a family demanded Google remove. However, […]
If you are a local business, you should expect that your to see a drop off in Foursquare check-ins as the Foursquare officially drops the check-in feature from their app. Foursquare is dropping user’s ability to check-in, the feature that made the company famous. Instead, users will now have to download a second app in […]
If you like running on the Google Display Network but are loathe to have your ads running inside apps, there is good news. Google has a feature that allows advertisers to prevent their ads from being shown in apps, or from being shown in specific apps, a feature that has been available for some time, […]
In yesterday’s Google Webmaster Central office hours, John Mueller commented that engineers are currently in the process of updated the Google Penguin algorithm. This is good news for those who may have been penalized by Penguin, as it has been over 9 months since we saw the last update to the Penguin algo. John Mueller […]