Price points of products might become more important for Google AdWords Shopping Campaigns advertisers to pay attention to with a limited test that AdWords is running that splits products based on their price points.

Teddy Quinn from Tenthwave Digital spotted the change that saw two shopping campaign boxes instead of the usual large one.

Even though it was sorted for pricing below $100 and above $100, the items weren’t sorted any further by price.

If this test goes widespread, and if they keep with the trend of lower priced items on the top row, it will make sense for shopping campaigns advertisers to begin tailoring their listing prices so that it could be displayed in the top row, rather than a second row, particularly for competitive market and product areas.