- View performance of their accounts, campaigns, ad groups, ads and keywords
- Edit budgets and bids
- Pause and enable campaigns, ad groups, ads and keywords
- Receive critical alerts such as notice of an expiring credit card
- And much more
Most important for most users will likely be the push notifications, so users can be alerted immediately of any issues or alerts.
Currently it is only available for those using iOS 8.1 or higher, but Bing Ads says they plan to add support for older versions in the future. Adding legacy iOS version is nice, because people often keep older iPads without an updated iOS around the house, so adding legacy iOS support in the future is a nice touch. It is also optimized for iPhone 5, 6 and 6 Plus.
You can download the app here and they also created a video to show the top features and uses of their new app.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020