Bing Ads has now launched Enhanced Site Links to all advertisers. The popular feature, which launched in the US last year, now supports multiple countries and languages.

Bing Ads is also planning to launch device preferences for advertisers. This means you can select different site links for your ads depending on which device the ads are being served to. This means that you can create landing pages with appropriate site links based on specific tablets for specific smart phones.

Enhanced Sitelinks feature not only the traditional site links, but also has the ability for an advertiser to add two lines of text for each of those sitelinks. They are popular with advertisers and they can have a higher CTR and often a higher ROI.  Enhanced Sitelinks may not always be displayed, but ads that meet certain criteria are more likely to serve them.

The best candidates for using Enhanced Sitelinks would be high performing campaigns such as your brand term campaigns. Due to bigger font sizes of Enhanced Sitelinks, it is undesirable to serve long Sitelinks in this format. For this reason, Bing Ads requires Sitelinks to be no more than 25 characters if description texts are added, which makes it eligible to serve as Enhanced Sitelinks. If you have Sitelinks longer than 25 characters that you want to make eligible for Enhanced Sitelinks, you can shorten the Sitelinks first, and then add the relevant description texts.

The feature is now live to all locations and languages except for Taiwan and Hong Kong, where Bing Ads plans to launch those features soon.