Bing made a huge announcement last week where they would show warnings when anyone clicks through to a pharmacy that has been previously cited by the FDA as fake online pharmacy… but that only applies for their organic search results.  Paid advertisers do not have their sites tagged with the warning, even when both their ad and organic search result are on the same page.

VigRX Plus is one online pharmacy that properly shows the new Bing warning in the search results when someone attempts to click through to it.  

The same pharmacy with identical URL also appears higher on the page, in the Bing Ads grouping of ads… and if someone clicks on the paid ad version of the listing, they are taken directly to the website in question, without showing the warning on the page or otherwise tagging it that the FDA has issued a warning for the site.

Here is how it appeared on the same search result page, with the organic result clicked on to show the new Bing fake pharmacy warning.

While the policy is new, perhaps Bing Ads wasn’t made aware of the new warning and change and haven’t implemented it yet for advertisers, since it was first announced on the Bing webmaster blog.

But it isn’t good that a website can simply pay Bing to advertise if their sites show the FDA warning in Bing, so that users don’t see it and they can still get traffic from Bing searchers.  Hopefully this will be implemented in the future.