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    Categories: Twitter

“Buy Now” in Tweets Closer to Launch with Stripe Payment Processing Partnership

Twitter is a step closer to launching product purchasing from directly within a tweet. Payment startup company Stripe is reportedly providing payment services for the new feature of a “Buy Now” on a product related tweet.

“Buy now” buttons were temporarily seen on product related tweets by Fancy earlier this year, however they didn’t have product purchasing functionality at that time.  However, it was long expected that Twitter would increase their revenue stream by launching some sort of purchasing feature, rather than sending users – and their money – to third party sites where Twitter would not get a share of the revenue.

It is believed that users will be able to complete the entire payment process – including payment information and shipping details from directly within Twitter, without being sent to a third party at all during the process.

Those companies that are interested in utilizing the service have been requested to sign up with Stripe for payment processing.  Re/code reports that Stripe is currently the only payment processing company that Twitter is working with, but speculates that it might not be the case for the future.

Twitter is expected to launch the “buy now” feature sometime before the holiday shopping season begins.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.