Jon Dorio, AdWords Product Management Lead, quietly announced on Google+ and Twitter that Google AdWords has made improvement to the freshness of some data reports in AdWords accounts.

Search terms, geographic performance and automatic placement stats are all now seeing more frequent updates in AdWords reports.

One of the biggest complaints for AdWords advertisers is that some of the data is delayed more than they’d like, especially when handling large campaigns with a very high number of impressions and clickthroughs, as well as when one needs to babysit a campaign for any kind of reason.

Looking at the chart included in this help file, which hasn’t yet been updated, the column for “Automatic placements, geographic, and search terms” has been updated to 6am Wednesday, when looking at when data from the previous day would be available in the Pacific Time Zone  (PST).  However Dorio says that advertisers can now “See stats for yesterday and today!”