Dave Besbris, VP of Engineering at Google, confirmed that now 60% of all clicks from Google search results are going to “non-news” sites at AMP Conf earlier today.
The types of publishers that have been making AMP pages have changed quite a bit since we launched. In fact, AMP is now used for recipes, travel, retail, dictionaries, RapGenius and many other use cases. In fact, over 60% of all the clicks to AMP pages in Google search go to non-news pages.
They also released some other updated stats on AMP. There are now 31 million domains publishing AMP content. And over 5 billion AMP pages have been published.
So we’re two years into building the AMP project and we’ve made tremendous progress together. For example, now there are over 31 million domains on the internet publishing AMP and they published over 5 billion pages. And this number has been growing a lot over the past year.
The fact non-news sites are getting well over half of all AMP clicks is pretty impressive. For site owners that have been putting off AMP, this might make some reconsider adding AMP to their sites, or converting parts of their sites that have AMP special features, such as recipes.
Latest posts by Jennifer Slegg (see all)
- Google Adds Location & Location Icon to Search Results - June 21, 2018
- Google Treats Hreflang in Sitemaps and HTML the Same - June 13, 2018
- Google Dropping Meta Tag Description Length Warnings from Search Console - June 7, 2018
- Google Search Console Crawl Stats to Update Soon - June 6, 2018
- Google: Don’t Block Googlebot from Slow Resources on Page - June 5, 2018