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Over 60% of Google Search AMP Clicks Go To Non-News Sites

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Google has released some new stats about AMP pages and one of the new stats should really make site owners and publishers take notice.  While AMP originally launched as primarily a tool for news sites, the expansion of that to non-news sites has grown tremendously.

Dave Besbris, VP of Engineering at Google, confirmed that now 60% of all clicks from Google search results are going to “non-news” sites at AMP Conf earlier today.

The types of publishers that have been making AMP pages have changed quite a bit since we launched.  In fact, AMP is now used for recipes, travel, retail, dictionaries, RapGenius and many other use cases.  In fact, over 60% of all the clicks to AMP pages in Google search go to non-news pages.

They also released some other updated stats on AMP.  There are now 31 million domains publishing AMP content.  And over 5 billion AMP pages have been published.

So we’re two years into building the AMP project and we’ve made tremendous progress together.  For example, now there are over 31 million domains on the internet publishing AMP and they published over 5 billion pages.  And this number has been growing a lot over the past year.

The fact non-news sites are getting well over half of all AMP clicks is pretty impressive. For site owners that have been putting off AMP, this might make some reconsider adding AMP to their sites, or converting parts of their sites that have AMP special features, such as recipes.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Hi Jennifer,

    This provides some food for thought, The AMP project is definitely gathering steam – I see it is being extended to email newsletters now too. We were sceptical at first – but if this is the way the industry is going we might have to change along with it! I was very surprised to read the 60% figure.

    Thanks for the insight!