Here is how the ad looks initially, similar to the ads we recently spotted Bing testing that has a thumbnail image beside the text version of the ad at the top of the search results. But instead of just a regular thumbnail, the image has a play symbol on it.
When the ad finishes played, it collapses, and the search results below it move up to take its place.
Here is another example, with the video expanded:
These video ads are also displayed on the search results pages for Yahoo as well. However, Yahoo handles their version slightly differently.
Here is a Yahoo search results example for the video ad. Instead of merely a play symbol on the thumbnail, they display theirs as a full width overlay on the image, with the word “Play” beside the play symbol.
This is a game changer for Bing and Yahoo to start including sponsored video directly in their search results. With the success Facebook and Twitter are having with their autoplay video ads, can we expect to see either of them experiment with their own autoplay video ads in the search results? Would Google ever follow suit?
This is definitely a very interesting move for Bing and Yahoo to make, especially as video ads are continuing to grow. Just how far will sponsored video ads within search results go?
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