• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Bing / Bing & Yahoo Add Sponsored Video Ads to Search Results Page

Bing & Yahoo Add Sponsored Video Ads to Search Results Page

August 10, 2015 at 5:50 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

bing yahoo sponsored videoBoth Bing and Yahoo are now showing sponsored video ads directly within the search results.

Here is how the ad looks initially, similar to the ads we recently spotted Bing testing that has a thumbnail image beside the text version of the ad at the top of the search results.  But instead of just a regular thumbnail, the image has a play symbol on it.

bing ads play video 2aWhen you click the thumbnail, it expands the ad, pushing down the search results below, to show a full-size video within the search results, which begins auto-playing once expanded.

bing ads play video 2b

When the ad finishes played, it collapses, and the search results below it move up to take its place.

Here is another example, with the video expanded:

bing ads play videoHere is how it looks on the search results page.

bing ads video

These video ads are also displayed on the search results pages for Yahoo as well.  However, Yahoo handles their version slightly differently.

Here is a Yahoo search results example for the video ad.  Instead of merely a play symbol on the thumbnail, they display theirs as a full width overlay on the image, with the word “Play” beside the play symbol.

bing ads play video in yahoo 3aHere is is once someone has clicked the thumbnail to expand and play the video.  When expanded, Yahoo’s version also includes a detailed caption at the end.

bing ads play video in yahoo 3bAnd when the ad is over, it shows an option to replay the video again, instead of collapsing as Bing’s version does.

bing ads play video in yahoo 3cThese ads do appear to be served internationally, as I can see them from both the US and Canada, and in multiple browsers.  I only saw them for pharmaceutical related searches.

This is a game changer for Bing and Yahoo to start including sponsored video directly in their search results.  With the success Facebook and Twitter are having with their autoplay video ads, can we expect to see either of them experiment with their own autoplay video ads in the search results?  Would Google ever follow suit?

This is definitely a very interesting move for Bing and Yahoo to make, especially as video ads are continuing to grow.  Just how far will sponsored video ads within search results go?

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Bing, Pay Per Click, Yahoo

Sign up for our newsletter


Comments

  1. Christopher says

    August 11, 2015 at 9:38 am

    Good looking ads by GoodRx. I’ve seen their ads across engines.

    • Christopher says

      August 11, 2015 at 9:39 am

      Agency run?

  2. dan w says

    October 5, 2015 at 11:05 am

    these aren’t anything new. they are called RAIS ads (rich ads in search)

    • David says

      October 12, 2015 at 12:41 pm

      Yes, and I was just told by our rep they were sunsetted last quarter.

Trackbacks

  1. Why Video Ads In Google’s Search Results Are Closer Than Ever says:
    October 5, 2015 at 6:29 am

    […] to digital ad innovation, but let’s not entirely discount Bing Ads. The advertising network recently started testing video ads in the search results, and that’s […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in