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    Categories: GoogleSEO

Google Confirms Penguin Update By End of Year

Good news for those anxiously awaiting a Google Penguin update, Google confirms we will be seeing the update before the end of the year.

Gary Illyes from Google was asked about whether we we would be seeing a Penguin update this year or not, and he surprisingly did confirm that yes, we will see it in 2015.

It has now been over a year since we saw the last Penguin update, with the last refresh happening in October 2014.  So finally having a confirmation that it will be happening within the next two months or so is good.  John Mueller had previously said it was likely it would be this year, but that he had no confirmation on that.

This upcoming Penguin will be the switch over to the real time Penguin, so webmasters will no longer have to wait a year or more to see a new update or refresh.

I suspect we will see it happen sooner within the two month time frame than later.  Google traditionally tends to not make changes that will have a huge impact on the search results in the midst of holiday shopping.  But with the real time Penguin, and the fact webmasters can recover much more quickly, might result in having it happen closer to Christmas than we usually see changes.

But this is great news for those stuck with Penguin…. it is on the way soon!

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.