Here is how it looks:
Here is how it normally looks:
Interesting, they are keeping the same usual green in the AdWords “Ad” tag that shows next to the AdWords ads. Normally in these tests, they change the color of the ad tag as well. Here is how it looks (and you can also see this test doesn’t affect the Google local pack):
Google has a history of testing many different colors in the search results, some which become permanent and some which are just small scale tests.
Thank you to Frank Sandtmann for sending the screenshots to The SEM Post.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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