With the Adwords Editor 11.0 release  came many new bells and whistles for PPC Managers to be more effective at managing Adwords.

Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the labels drop down.

Labels can be assigned or removed in several data views as well as imported or exported. This can be a powerful tool because of the ease and use allowed on a larger scale for PPC accounts.

Have you been using Adwords labels to their full potential? Here are a few ideas to get the ball rolling or become a label master:

1. Use to prioritize campaigns
2. Label campaigns meant to address different points in the purchase funnel
3. Note date a campaign launched or was optimized
4. Mark promotional ads
5. Use a red label to note campaigns to watch more closely than others
6. Label product categories that span several campaigns
7. Organize audience / remarketing lists
8. Label campaign components by conversion action, if multiple actions are being tracked
9. Note why campaigns, adgroups, or ads were paused, or when that occurred
10. Categorize keywords by high and low CPC

Do you have a great tip for using labels to get organized and be more productive in Adwords? Tell us in the comments or tweet to @lisarocksSEM and @TheSEMPost.