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    Categories: GoogleSEO

Using Nofollow for Siloing Will Not Cause Google Penalty

Using nofollow on internal links has been a technique to silo pages within a site for crawl budget reasons.  A site owner will nofollow all links to lesser important pages while using followed links on those pages considered more important.  The hopeful end result is that Google crawls those more important pages more frequently, while also ranking them higher, as through internal linking they are seen as more important.

This tactic was more popular years ago as a technique for funneling PageRank to specific pages, now it comes up more often for crawl budget purposes.

Gary Illyes was asked on Google whether “copious use” of internal nofollow would cause a penalty.  The answer is no, but Illyes implies there are better uses of that time.

Google has commented previously about the use of internal nofollow, and suggesting for most sites – even with large navigation – that it is not needed.  Gary Illyes has said previously that there is never a good reason for using internal nofollow and that it is not the recommended course of action for those dealing with outbound link manual actions either.

That said, for SEOs of large sites, it does have some benefits for crawl budget purposes, although some suggest doing other things to increase the crawl budget overall might be a better use of time as well.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.