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    Categories: GoogleSEO

No, It’s Not Google Penguin But a Core Search Algo Update

No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was.  Instead, the changes we are seeing are a result of a regular core algorithm update.

Zineb Ait Bahajji was the first Googler to confirm (in French) that it wasn’t Penguin.

Translated into English, she is saying “indeed. It is not Penguin.”

I also asked Gary Illyes from Google to confirm in English that my French translation skills were accurate.

While it is not a surprise to some, others were quite adamant that this search result fluctuation was actually a result of Penguin, since we are expecting the new Penguin realtime update to happen sometime in the near future.  But those who were tracking Penguin hit sites that should recover in the update weren’t seeing any indications it was Penguin from the beginning.

Google makes hundreds of changes to the core ranking algo and some have a stronger impact in the results than others do.  But many SEOs automatically think that any large fluctuations are the result of Panda or Penguin (and arguably get too caught up that Panda and Penguin are the only thing to focus on), especially when we are due for an update.

So these recent changes are definitely not Penguin, but we don’t yet have a better idea of when we will see Penguin, other than soon.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.