Another Google Webmaster Central Office Hours was held today, and yes, John Mueller was asked about Penguin, and more specifically, whether the next Penguin update would happen in 2014. Here was his response… Will the Penguin 3.0 launch in 2014? My guess is yes, but as always there are always things that could happen in […]
Archives for September 12, 2014
Can Competitors Negatively Influence Your Facebook Ads With New Changes?
Facebook announced some new changes affecting the ads that appear in user’s news feeds. While some of the changes are helpful for users, it could also negatively impact advertisers whose competitors might want to play a bit dirty. First, the good changes. When you see an ad in your news feed that you don’t like, […]
Essential Skills For PPC Strategy and Management
Online marketing can be a complex world, especially when data is becoming so detailed and accessible, it can be challenging to know the best way to optimize or recommend future plans. The ability to make strategic recommendations for PPC, implement with appropriate messaging/settings, navigate Google and Bing’s world, then report with thoughtful analysis—well let just […]
Google AdWords Scripts Supports Shopping Campaigns
With the new changes recently made to transition Product Listing Ads to Shopping Campaigns, it is not surprising that AdWords now supports Shopping Campaigns with AdWords scripts. We are excited to announce support for Shopping campaigns in AdWords scripts. The current release allows you to work with existing shopping campaigns, create and manage product partitions […]
Google+ Purchases Online Polling Company Polar
Polar, a company the creates and hosts online polls, has been acquired by Google+ according to Re/Code. From the Polar website: Polar started with the simple idea that everyone has an opinion worth hearing. Since then one in every 449 Internet users told us what their opinion was by voting on a Polar poll. Our […]
Google Webmaster Tools Adds Robots.txt Update Tool
If you have ever made a mistake with your robots.txt file – either by letting Googlebot crawl something you didn’t want it to or because you accidentally blocked Googlebot (or someone hacked your site and did it) – it can be some nail biting times until you see Googlebot picking up the new robots.txt changes. […]
Ad Extensions Will Appear in Place of Second Ad Text Line in Mobile AdWords Ads
Google has announced a change for mobile ads where AdWords will display ad extensions instead of a second ad text line (the second text description line) for mobile ads. The change, which will begin October 15, 2014 means that advertisers will likely want to tweak their ad copy for higher ROI if they only have […]
Google Webmaster Tools API Update
If you use the Google Webmaster Tools API, there is a brand new update. The update is designed to bring it in line with other Google APIs. The API, including changes include: This API allows you to: list, add, or remove sites from your account (you can currently have up to 500 sites in your […]