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Guides

Here you can find a listing of the guides available for search marketing.  These guides cover Google Panda, Mobile Friendly Algo, and the Google Quality Rater’s Guidelines.

Contents

  • 1 Google’s Panda Algo for Quality Content
  • 2 Google’s Mobile Friendly Search Algo
  • 3 Google’s Quality Rater Guidelines
    • 3.1 Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T
    • 3.2 Latest Google Search Quality Rater’s Guide: Mobile Rewrite
    • 3.3 Google Rewrites Quality Rating Guide – What SEOs Need to Know
      • 3.3.1 Jennifer Slegg
      • 3.3.2 Latest posts by Jennifer Slegg (see all)

Google’s Panda Algo for Quality Content

understanding google panda algo
Learn everything there is to know about Google Panda, complete with brand new quotes direct from Google.

View the Google Panda Search Algo Guide here

Google’s Mobile Friendly Search Algo

google mobile friendly algo
30+ things all SEOs and webmasters should know about Google’s new Mobile Friendly search algo, which gives a ranking boost to all mobile friendly webpages.

View the Mobile Friendly Search Algo Guide here

Google’s Quality Rater Guidelines

We have covered the last three updates of the Quality Rater Guidelines.  It is worth reading each int urn, as they cover the major changes from the previous versions.

Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T

updated rater guidelines

This version was published by Google at the end of March 2016.  Google removed the previous emphasis on supplementary content, and they are putting much more weight on E-A-T.  Local also gets a revamp in how Google wants their raters to look at it.

View the March 2016 Qualty Rater Guidelines Analysis here

Latest Google Search Quality Rater’s Guide: Mobile Rewrite

search quality guidelines

With this version, we see Google place greater emphasis on mobile – for the first time, most rater tasks are being done on mobile devices instead of desktop, and all the examples given are now for mobile.  While we covered a leaked copy, after we published, Google decided to release the guidelines publicly.

View the October 2015 Qualty Rater Guidelines Analysis here

Google Rewrites Quality Rating Guide – What SEOs Need to Know

google quality rating guidelines

Google’s leaked quality rating guidelines from 2014 brought the idea of E-A-T (Expertise, Authoritativeness and Trustworthiness) and supplementary content to the forefront of what Google wants to see on high quality sites.

View the 2014 Google Quality Rater Guidelines Analysis here

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

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Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
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