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You are here: Home / Archives for Google / Google RankBrain

Google RankBrain

Google RankBrain is Google’s machine learning algorithm, using artificial intelligence to ensure Google is serving the highest quality search results. Launched in early 2015, it has the greatest influence over the 15% of search queries that Google hasn’t seen before. It can potentially impact and change the results on all types of search queries

Latest on Google RankBrain Algorithm

Google: Here’s How to Optimize for Google’s RankBrain

June 14, 2016 at 6:35 am PST By Jennifer Slegg

Google: Here’s How to Optimize for Google’s RankBrain

At Big Digital Adelaide, I had a fireside chat with Gary Illyes from Google, and RankBrain was one of the hot topics of the afternoon.  While we have seen many articles published on “RankBrain optimization” and “RankBrain SEO”, many are simply based on speculation and assumptions.  After all, RankBrain is the newest algo buzzword so […]

RankBrain Doesn’t Change Order of Many Search Results

June 13, 2016 at 6:33 am PST By Jennifer Slegg

RankBrain Doesn’t Change Order of Many Search Results

When Google announced RankBrain, many people were surprised to learn it was the third most important ranking signal.  But what does that influence really mean? During a fireside chat at Big Digital Adelaide with Gary Illyes from Google, we discussed RankBrain and the many misconceptions around it.  But he said one thing that was quite […]

RankBrain: Social Sharing and Social Ads Have No Impact on RankBrain

June 7, 2016 at 6:36 am PST By Jennifer Slegg

RankBrain: Social Sharing and Social Ads Have No Impact on RankBrain

RankBrain is one of Google’s most misunderstood search algorithms and as a result, there has been a vast amount of rumor and speculation about what RankBrain can and cannot do.  One of the repeated rumors about RankBrain is that social shares and/or social ads can impact how RankBrain ranks a site, and the more social “impact” […]

The Effects of Machine Learning on Rankings and SEO

April 19, 2016 at 5:26 am PST By Christian Kunz

The Effects of Machine Learning on Rankings and SEO

The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage […]

RankBrain & It’s Potential Impact on All Parts of Organic Search

April 8, 2016 at 4:50 am PST By Jennifer Slegg

RankBrain & It’s Potential Impact on All Parts of Organic Search

In today’s hangout, someone asked an inevitable Google RankBrain question, this time about whether Google’s RankBrain impacts other parts of the organic search, such as news and image results. Is Rankbrain’s query processing used by organic results only, or are any parts shared with other widgets, e.g. images, Shopping/PLAs, etc? While John’s answer isn’t exact […]

Getting Your Head Around Google’s RankBrain

March 28, 2016 at 7:16 am PST By David Harry

Getting Your Head Around Google’s RankBrain

Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]

RankBrain Might Not Be the Third Most Important Ranking Signal

March 24, 2016 at 5:28 am PST By Jennifer Slegg

RankBrain Might Not Be the Third Most Important Ranking Signal

Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]

RankBrain is For Understanding Queries, Not for Crawling or Replacing Ranking

March 18, 2016 at 5:25 am PST By Jennifer Slegg

RankBrain is For Understanding Queries, Not for Crawling or Replacing Ranking

Ever since RankBrain first launched, there has been a lot of confusion over how exactly it impacts SEOs and site owners.  While we know it has a greater impact on search queries that Google has never seen before, Gary Illyes from Google has cleared up some of the more popular misconceptions about RankBrain and how […]

RankBrain Does Not Impact Site’s Crawl Budget

March 17, 2016 at 4:52 am PST By Jennifer Slegg

RankBrain Does Not Impact Site’s Crawl Budget

If you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget. John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget. @AntBogarin No, that currently doesn't affect crawling. — John Mueller (@JohnMu) March 16, […]

Google’s RankBrain: 9 Industry Experts Weigh In

October 27, 2015 at 7:16 am PST By Jennifer Slegg

Google’s RankBrain: 9 Industry Experts Weigh In

Google’s new artificial intelligence algo, RankBrain is definitely interesting (all the details about RankBrain can be found here).  We have reached out to 9 industry experts to get their reactions about RankBrain and what it means.  Here is what they had to say. Glenn Gabe, G-Squared Interactive There’s been a lot of talk in the […]

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