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Archives for November 12, 2014

The Apple Search Bot is Actually a Crawler to Improve Siri Not New Search Engine

November 12, 2014 at 5:54 am PST By Jennifer Slegg

The Apple Search Bot is Actually a Crawler to Improve Siri Not New Search Engine

Everyone was buzzing earlier this week with rumors that Apple was crawling the web.    It began popping up in the middle of October with Apple’s IP range with a NetName of APPLE-WWNET as “Mozilla/5.0 (compatible; Fetcher/0.1)” written in Go. The crawler does request robots.txt and is still actively crawling.  But the crawler is only taking […]

Segment & Link Video Slices for Social Media: Interview with Vinja Video’s Kent Libbey

November 12, 2014 at 5:05 am PST By Greg Jarboe

Segment & Link Video Slices for Social Media: Interview with Vinja Video’s Kent Libbey

Most of us in the search marketing industry read The SEM Post to get the most important news about SEO and PPC. But we’re also looking for fresh ideas, tips and strategies on everything from social media to content strategy. So, let me explain why engaging your audience by making your growing portfolio of videomore […]

Bing Ads Testing Category, Brand Product Names & Features Line with Smart Annotations

November 12, 2014 at 4:30 am PST By Jennifer Slegg

Bing Ads Testing Category, Brand Product Names & Features Line with Smart Annotations

Bing Ads is testing a new feature in ads that appear above the Bing search results, displaying related categories for the ad.  These are officially called “Smart Annotations”. The category listings appear between the single line of ad text and the site links.  The categories cannot be clicked on, and seem to be there for […]

Google AdWords Adds Multiple Business Location Support on Ads

November 12, 2014 at 4:15 am PST By Jennifer Slegg

Google AdWords Adds Multiple Business Location Support on Ads

Sometimes when someone would search for a local business, the “closest” location the ad would show wasn’t actually the most convenient location due to things such as freeways, construction or just where the searcher’s next destination happened to be.  AdWords is changing that by finally offering local businesses the ability to show up to three […]

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