Google Plus is a great content marketing and relationship building platform (even though we may be uncertain about its future). I’ve had lots of success connecting to people on Google Plus and building additional exposure to my content. Over time I’ve discovered some less known Google Plus posting tricks which I am sharing today! 1. […]
Archives for 2014
Bing Search Added to Microsoft Word Online as Insights for Office
Bing is expanding their search footprint by adding a new search functionality to Microsoft Office, also known as “Insights for Office”. Users can now search directly from a search box within Word Online. The search bar appears in the same line as the menu bars, complete with a yellow light bulb symbol. Interestingly though, it […]
Google To Close Google News in Spain & Remove Spanish Publishers from all Google News Versions
With many news publishers trying to get money out of Google for linking it to their content from Google News, Google has been playing hardball. When German publishers demanded that they get paid for the use of their thumbnails and snippets within Google News, Google simply linked to just the titles, and it only took […]
Women in Search With Over 15 Years of Experiences
The words of wisdom and encouragements for young women in Search Before I entered the search industry in 1995, I worked at Japanese marketing firm, where all executives and the managers were men. The search industry seemed very different from what I knew, when I switched my carrer. The opportunities seemed endless. Very talented people […]
Amazon Testing “Make an Offer” Feature; Internet Retailers Should Be Worried
If you are an Internet retailer, you need to be very concerned about a new sales tactic that Amazon is currently testing out. Instead of simply purchasing an item for a cost the retailer chooses, a potential customer can now essentially bid, or make an offer, for the product instead. While this is great for […]
New Negative SEO Hurts Google Rankings… Without Using Backlinks
Bartosz Góralewicz recently posted a case study where two different sites seem to be impacted by negative SEO. But the big difference with these negative SEO attacks is they were done without the use of any backlinks. Something was seriously wrong with two of my clients’ sites. They weren’t suffering from Panda or Penguin issues. […]
Google Considering Alerts for CMS, Template & Plugin Vulnerabilities
Google webmaster tools is soliciting feedback from users who are using either a content management system or a template on the website, and if they would want an alert for issues related to these showing up in their Google Webmaster Tools account. They are giving multiple options for webmasters to choose from. That my CMS […]
Find Older or Specific Posts with New Facebook Search
Do you ever see a post on Facebook that you mean to go and look at again or click through on the link, but when you check again, the news feed is refreshing you cannot find it? Facebook has finally added a new search function that allows Facebook users to search for keywords in recent […]
YouTube Allows Users To Check Copyrighted Songs Status Before Uploading
YouTube’s filters that they have in place to prevent copyrighted music from being used in video by the non-copyright holder is getting a change. Previously, users would need to upload their video before they would learn if the video would be removed, if the video would be muted by YouTube, or if the copyright holder […]
Google Testing New Mortgage Calculator Answer Box
Anyone who is marketing financial services online should be concerned with a new Google test. Google is now displaying a very large mortgage calculator that appears directly under the top AdWords ads that appear on the page. This calculator, in such a prominent position, will result in many websites that offer calculators to lose clickthroughs to […]