Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high […]
Archives for January 7, 2015
Bing Ads Will No Longer Allow Phone Numbers in Ad Copy
If you have been sneaking phone numbers into your Bing Ads ad copy, in hopes of getting free calls without paying for the click throughs, you will need to make some changes to those ads. Bing Ads is bringing in new editorial policies that no longer allow advertisers to include their phone number in the […]
Google Adding New Viewing Reporting Metrics For Video Ads Served Through DoubleClick
Google is adding some new visibility reports for advertisers that are running online video ads. One of the big complaints about online video ads is that many advertisers aren’t certain just how much of their video is being viewed, and many platforms give very limited details on what percentage of the video is watched or […]