Looks as though you can finally weed out annoying (to you) types of trending stories in Facebook with the release of a new tabbed trending news box, but like many Facebook changes, it will have a negative impact on Facebook Pages. They have broken trending news into 5 tabs, the primary which is the main […]
Archives for June 10, 2015
The Importance of URL Structure According to Google
Everyone has had theories for years about URL structure, particularly as it relates to Google rankings. Should you use keywords or no keywords? Should you ever go beyond a single directory or can you safely go three or four deep? The question was raised at SMX Advanced last week about just how important URL structure […]
Bing Testing Rich Captions in the Search Results
Bing is testing a new section in their search results with brand keyword searches, along with images from the brand’s website… all while confusingly linking to a Bing search results page. Here is how they appear on the page. These appear to be called Rich Captions when looking at the source code. They all feature […]
Sites Penalized by Google Can Still Show Knowledge Panel
When a site is penalized manually, it will not lose its knowledge panel in the Google search results. When I wrote the story on Thumbtack being penalized by Google with a manual action over links, I took a screenshot of the search results and noticed that they still had their knowledge panel to the right […]
Business Hours in Bing Search Could Hurt Your Business
Most businesses have straightforward hours of operation. Others do not. And Las Vegas casinos definitely fall into the “not” category. After all, most casinos are open 24 hours a day, but inside the hotel and casino, the admin staff might only be a Monday through Friday work schedule. But somehow, these limited and presumably admin […]