Google caused considerable interest when they began running Home Service Ads as a pay per lead beta test in San Francisco for both plumbers and locksmiths. It seems to be testing well, as Google has added several new service categories to the beta. The new service categories are house cleaner and handyman. It looks as […]
Archives for September 2015
AdWords Newest Ad Extension Announced: Structured Snippets
Google AdWords is rolling out structured snippet extensions as an option to the dynamic ad extension released easier this year. The original ad extension was dynamic and automatically generated. The information that appears in an ad’s snippet reflects categories of content found on the advertisers site. They are intended to highlight a specific aspect of […]
Google Adds New Weather-Related Search Features
Google has stepped up their game in the weather department by adding some new features for weather that show in the Google search results. First, Google is now showing weather information via Google autosuggest when people search for “weather ” in Google Search. The autosuggest shows the current weather information for the location searched for. […]