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Archives for June 21, 2016

Don’t Make All Content Q&A For Google’s Featured Snippets

June 21, 2016 at 3:43 am PST By Jennifer Slegg

Don’t Make All Content Q&A For Google’s Featured Snippets

At SEJ Summit Santa Monica earlier this year, Maile Ohye from Google was asked about featured snippets.  She mentioned that a good example of content seen in featured snippets at the top of the search results was Q&A type of content where the site is providing information and answers about the topic. This isn’t new […]

Has Unruly & News Corp Discovered a Cure for Vertical Video Syndrome?

June 21, 2016 at 3:37 am PST By Greg Jarboe

Has Unruly & News Corp Discovered a Cure for Vertical Video Syndrome?

Thanks to a new mobile format launched at an event held at Cannes Lions by News Corp and Unruly advertisers can now run viewable vertical video campaigns across News Corp titles. But, with the stigma still associated with “Vertical Video Syndrome,” will they use it?   Well, we’ll soon find out. The outstream vertical video […]

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