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Archives for August 2, 2016

HTTPS Ranking Boost Does Not Vary Depending on the Site’s Industry

August 2, 2016 at 6:21 am PST By Jennifer Slegg

HTTPS Ranking Boost Does Not Vary Depending on the Site’s Industry

Someone raised an interesting question in last week’s Webmaster Office Hours… whether Google varies the amount of the HTTPS based on the industry the site is in.  For example, would banking or ecommerce sites get a larger boost for being HTTPS than a regular blog or news site? John Mueller said that Google does not […]

How Google Reports Impressions, Positions & Clicks in Search Analytics

August 2, 2016 at 4:28 am PST By Jennifer Slegg

How Google Reports Impressions, Positions & Clicks in Search Analytics

There has been a lot of confusion about Search Analytics, specifically what counts as clicks and how positioning is reported. When various search features are included in the search results, and when some sites may or may not show them, it can be hard for some site owners to figure out what some of the […]

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