Good news for those Bing Ads advertisers who are reluctant to change tracking parameters. Bing Ads is now supporting upgraded URLs, which separates the landing page URL from the tracking parameters appended to the URL, so changing parameters will no longer cause any ad serving delays while waiting for the ad to be re-approved.
There will be separate fields for URLs and parameters:
1. Final URL – The landing page URL where you are sending your customers to.
2. Shared Tracking Template – This contains your tracking information and acts as a building block for all the URLs in your account.
3. Custom Parameters – This contains more granular tracking information relevant for your URLs and reports.
To make it easier to upgrade to the new URLs, advertisers can import Upgraded URLs from Google AdWords, either in the Bing Ads Editor or in the web interface.
Advertisers will be able to continue using destination URLs throughout this year, although it is expected advertisers will need to upgrade to the new Upgraded URLs in 2017.
Bing Ads have also published detailed benefits and best practices in their blog post announcing the new feature.
Jennifer Slegg
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