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Google Adds AMP Carousels to “People Also Search For” Drop Downs

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Google has added new AMP carousels into their “People Also Search For” on mobile.  The carousels are hidden until somone clicks to expand one of the options shown.

Here is what it looks like:

When you expand a second one, it will automatically close the one you already expanded.

Each carousel has a handful of stories in it, with the option to click for more stories.

But these don’t have the full compliment of AMP stories we see in the usual carousel that appears in the search results.

I first noticed these showing up early Saturday with trending political news, but they seem to appear for all types of searches with news stories.

All the sites within these new “People Also Search For” carousels are all in AMP.   I couldn’t find a non-AMP example.  So if you are wanting to appear in this section, you need to provide your content in AMP.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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