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Google Adds Audience Reviews to Movie & TV Show Knowledge Panels

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Google has made another new addition to the knowledge panels displayed for television shows and movies – user submitted reviews.  These reviews, which are called “Audience Reviews” are showing up for a variety of searches that show a knowledge panel for the movie or show.

Here is what it looks like, within an entire knowledge panel:

Where there are critic reviews also available, Google shows audience reviews underneath the critic ones.

The reviews are sourced from Google itself, not a third party.  You can see in this screenshot that Google is soliciting searchers to submit their reviews, showing your Google login information for those logged in:

There is also a stronger call to action for those ones that do not have any reviews.

There doesn’t seem to be any filter on the reviews, unless there is a language one.  But some of the reviews are definitely higher quality than others, and most seem to just be a short sentence or two rather than a more detailed or thought out review.

This does not seem to be live in many regions currently, and not in the US at this time.  However it could be a slow rollout or Google might just be testing it in some geolocations.

H/T Ramesh Singh

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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