Bing Testing Stacked Sitelinks in Search Results

Bing is running an interesting test for sites with sitelinks.  Instead of the usual two columns of sitelinks and descriptions, Bing is testing a stacked version that runs across the entire width.

Here is what it looks like:

Even though this style catches the eye initially, it is actually much harder to quickly skim the information.  Also, the description for the sitelinks awkwardly cuts off, and is for every example of this style of sitelinks we saw.

It doesn’t appear to be impacting Bing Ads sitelinks at all, only the organic non-paid search results.  Here is an example with both a Bing Ads ad and an organic listing for the same site, with two different versions of the sitelinks.

It also can include the sitelinks search box as well, showing up underneath the stacked sitelinks, as in this example:

This does seem to be a test and I have spotted it off and on since late last year.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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