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Facebook Pages Can Now Add End Date to Any Post

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facebook logoIf you manage a Facebook Page, you’ll probably be happy to know about a new feature they release that allows you to specify an end date for a post.

Many times I’ve been on Facebook and I see a boosted post for an event or holiday that has already past and someone forgot to end it. Or maybe you’ve had a wicked deal on something, but the sales ended and you don’t necessarily want customers trying to get that old sale price now, but when they can see it on your page is a lot harder to say no.

facebook post end date

The feature was released last week but largely went unnoticed by many Facebook Page admins who are likely used to only hearing bad news about new Page changes.

In order to use the end date, you need to have enabled the Targeting and Privacy setting, which is available to all Facebook pages. The setting is only available on desktop however.

facebook post end date2Then when you make a new post on your Facebook Page, click the targeting reticule (the button on the bottom left of the post), click “Select Targeting” then choose “Post End Date” to specify a specific ending date and time.  It doesn’t seem that you can go back and choose post end dates for any post that you have already posted.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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