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New Google Webmaster Tools Separates Search Type & Devices in Search Analytics Alpha / Beta

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googlewebmastertoolsheaderThere are more new changes this morning for those with access to Search Analytics Alpha / Beta in Google Webmaster Tools.

In addition to the URL filtering added today, Annie Cushing from Annielytics has noticed that Google Webmaster Tools has revamped their search types and devices in the new Search Analytics Alpha/Beta.  What does this mean?  No more endlessly clicking back and forth between web and mobile like you currently have to do in the regular Search Queries reporting.

Here is a screenshot of the new options:

searchanalyticsdevice1And here is how it currently looks for those without Search Analytics.

searchqueries1This definitely makes it much less confusing, especially for users who might not be as webmaster savvy, as Cushing noted on Twitter.

It is nice to see some of the feedback going into changes as Google Webmaster Tools gets closer to opening Search Analytics to everyone.

Added: Annie has also made a great video that walks through all the latest changes as well.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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