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Want Your Google Local Pack Listing to Stand Out? Use a Very Long Address

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local search white space headerI noticed this example of a Google Local Pack listing, and noticed one listing standing out significantly. It is taking advantage of how a business can list their local business when they have both a lengthy physical address along with a long shopping center name.

The reason was due to the use of an abormally long address that included not only the physical address with a unit number, which caused it to split to two lines, but also with the addition of the shopping mall it was located in, which also split over two lines.  The result was the address field was 6 lines in length, versus the usual 3-4 lines, which caused a huge amount of white space to appear below the listing.

local search white space 2

Here is how it appears in the middle of a pack, rather than as the first listing on the page.

local search white space 4Again, it is quite noticeable.

The address itself does fall within the 80 character limit, however as you can see with the listing above it on the second screenshot, the shopping center portion does combine with the street address in another listing on that page.

When viewed from a mobile device, it is truncated along with the other listings.

While not everyone includes the shopping center part in the address of business listings, local search marketers might want to consider adding it, so their listings can stand out as well.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Hi Jennifer,

    FYI users cannot add shopping center to address that would be a violation.

    Google started adding shopping center automatically about 2 months ago or so. Can’t remember exactly when I broke that news. But you only get it added if you happen to be located in a shopping center that Google has identified as one..

    • So basically, poke Google and say you are located in a shopping center, and using the longest possible version of said shopping center name 🙂

      I saw a listing yesterday that had two shopping center names in it – the new name and the old (really, really old) name.

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