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You are here: Home / Bing / Bing Is Testing a New Site Search in Search Results

Bing Is Testing a New Site Search in Search Results

May 12, 2015 at 6:17 am PST By Jennifer Slegg

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It looks like Bing is following Google’s lead and adding a site search bar below some listings in the Bing Search Results.

bing search customer serviceWhen you search using the “search results from _____” search box, it then returns a list of Bing results using site:example.com.

bing site search home depotBing did a test of this a couple of years ago, but it seemed to be only a single example.  I am seeing this for multiple search queries.

What is interesting though, is Google also displays the site search box for “Home Depot” as well, but those searches are actually routed through Home Depot’s site search engine with schema markup, so they display the search results right on their own site.

home depot google site searchhome depot google site search2

It is interesting that Bing isn’t choosing to do the same for the site search in their own results, unless it was simply for test purposes.

When comparing the two, Google’s site search box option is definitely the superior search option, particularly since it shows their search results with product visuals, while Bing just has in their own search results.

Bing has occasionally included a site search box in their search results, however it has been restricted to only Microsoft properties.  This new variation is also styled differently, with a blue background and light grey text.

This seems to be available to all Bing users now, however it doesn’t appear for all sites.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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