The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

You are here: Home / Google / Google Plans to Update Mobile Friendly Test Tool

Google Plans to Update Mobile Friendly Test Tool

at PST By

mobile friendly test updateMaile Ohye at SMX today announced that they will be updating their Mobile Friendly Test to be more granular and provide insight into other on-page elements.

It is very likely these elements will be rolled into the mobile friendly algo as Google begins to add signals to the algo that will reflect issues beyond simply whether a URL is mobile friendly or not.

Gary Illyes has revealed that they are likely going to add both page speed and app interstitials as two future signals, something that was also reiterated by Oyhe.

This will be a huge help to webmasters who need further assistance knowing how their site performs for mobile users.  While whether a URL is mobile friendly or not provides webmasters with details about what makes an individual page not mobile friendly, page speed is another issue, especially since Google calculates this on their end, not on the end of a user.  And there is already some debate about what speed webmasters should strive to hit, so hopefully this is something that could be included too.

We don’t yet know when Google might add these additional signals – or any other signals – into the mobile friendly algo, but webmasters should definitely start thinking about working on their page speeds for mobile traffic and rethink those app interstitials.

The following two tabs change content below.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Sign up for our newsletter